Local Retailers Launch Healthcare Hero Program With a New Look


SYDNEY, N.S – For the 4th year, the Cape Breton Regional Hospital Foundation is partnering with retailers from across the Island in support of local healthcare needs. To date, 5 partners have signed on to participate in the Foundation’s Healthcare Hero retail program.

From now until October, Healthcare Hero Badges will be sold at various retail locations throughout Cape Breton for $1 or $2 and 100% of the proceeds will support healthcare needs in Cape Breton.

"The focus for this year’s campaign is the Operation Heart, which, will purchase $1.35 million in priority equipment needs for the operating room and cardiac care," says Brad Jacobs, Hospital Foundation CEO. "We have an immediate need to fund this equipment to treat these patients at home and the Healthcare Hero Program is a fun and easy way to help."

In Cape Breton, more than 7,000 people have been diagnosed with heart disease, 11,000 surgeries will happen in our hospital and 580 Cancer-Related surgeries will occur in our operating rooms.

So far, retail partners include:

 Horyl’s Deli

 Paramount Pharmasave

 Giant Tiger, Sydney

 Kenny’s Pizza

 Harold’s Bakery

Last year, this program raised more than $30,000 to help fund the Cancer Patient Care Fund at the Cape Breton Cancer Centre. This fund provides financial assistance to over 30 patients each month for cancer-related expenses, like prescriptions, travel and lodging. If you’re interested in joining our Healthcare Hero retail program, please call Rochelle Hatcher at 902-567-3703 or email Rochelle.Hatcher@nshealth.ca


For more information, please contact:

Rochelle Hatcher Cape Breton Regional Hospital Foundation



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