Cape Breton Regional Hospital Foundation and Prostate Cancer Canada Atlantic partner for Annual Wake Up Call Breakfast

FOR IMMEDIATE RELEASE

Sydney, N.S. –January 29th, 2018 – An expert with the world’s largest collection of toenails will be speaking in Sydney on February 14th. Although it may not seem like a loving topic for Valentine’s Day, the purpose is important. Dr. Adisesh

and his team at Dalhousie University are using the toenails, all from Atlantic Canadians, to measure individual exposures to toxic metals that are known carcinogens and may cause prostate cancer.

The Cape Breton Regional Hospital Foundation and Prostate Cancer Canada Atlantic are partnering to host the 5th annual Wake Up Call Breakfast fundraising event in Sydney on February 14th, 2018 at Centre 200.

The Wake Up Call Breakfast will honor Bob Munroe with this year’s Local Hero award for his years as a volunteer. A significant community volunteer, who gives his time to worthy causes, Munroe never let prostate cancer deter him from giving back, "Prostate cancer is something you want to die with, not from," said Munroe.

We’ll also hear from Dr. Anil Adisesh, who will speak on his ground-breaking research on prostate cancer prevention right here in Atlantic Canada.

An annual local event, this breakfast accomplishes two important goals, "The Wake Up Call Breakfast raises awareness and funds to support research and cancer care for the 1 in 8 men and their families impacted by prostate cancer," says Leadership Cabinet Chair, Patricia DePalma, Regional Vice President Cape Breton and Northeastern N.S., RBC. "Prostate cancer is the most common cancer to affect men but early detection saves lives. In fact, the survival rate of prostate cancer can be over 90% when detected early."

Fundraising for local support is essential in treatment, "We are very proud and excited to partner with Prostate Cancer Canada for the fifth year to host the Wake Up Call breakfast here in Cape Breton," says Brad Jacobs, Cape Breton Regional Hospital Foundation CEO. "This breakfast is going to allow us support cancer patients in Cape Breton and help raise awareness in the treatment and early detection of prostate cancer."

Tickets are on sale now for this event. Individual tickets for this breakfast are $100 and a table of 10 is $1000, with proceeds supporting the Cape Breton Regional Hospital Foundation and Prostate Cancer Canada Atlantic. For more information, call 902-420-1444, email wakeupcallatlantic@prostatecancer.ca or visit www.prostatecancer.ca/wakeupcall.

Since 1992, the Cape Breton Regional Hospital Foundation, in partnership with the community has raised more than $40 million to purchase equipment, and fund upgrades at the Regional Hospital. Thanks to the generosity of the community, the Foundation has been able to purchase priority equipment which provides world-class care– closer to home.

Prostate Cancer Canada is the leading national foundation dedicated to the prevention of the most common cancer in men through research, advocacy, education, support and awareness. As one of the largest investors in prostate cancer research in Canada, Prostate Cancer Canada is committed to continuous discovery in the areas of prevention, diagnosis, treatment, and support. For more information please visit prostatecancer.ca or follow us on Twitter @PCCAtlantic or Facebook at Prostate Cancer Canada.

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For more information, please contact:

Mark Inglis

Communications Officer Cape Breton Regional Hospital Foundation 902-567-7054

902-578-2482 (cell) mark.inglis@nshealth.ca